IT trends in HoReCa in 2024

The HoReCa sector (hotels, restaurants, cafes) is rapidly adapting to digital changes, and in 2024, leading trends in this field are centered around IT solutions that improve operational efficiency, enhance customer experience, and help businesses meet modern challenges. Major trends include the active use of artificial intelligence, service personalization, and process automation

Artificial Intelligence for Service Optimization

Artificial intelligence (AI) in HoReCa allows for automation of processes and data analysis that were previously difficult to manage manually. AI systems are widely used for demand forecasting, personalized offerings, and customer service through chatbots. According to PwC, AI use in the hospitality industry can increase productivity by 20% and reduce costs by 30%, especially by minimizing time on routine tasks. With AI, establishments can respond more quickly to guests' needs and adapt menus based on preferences.

Process Automation and Mobile Apps for Staff

Automation is becoming a key tool for increasing productivity. Mobile apps for employees help speed up order processing, reduce workload, and minimize human error. For instance, an app can provide instant access to order information, manage inventory, and monitor delivery status, allowing staff to focus more on service quality. Deloitte’s research shows that automated service can increase guest satisfaction by 25%. Optimize your establishment with QB Tools, offering a complete suite of tools like websites, mobile apps, and online menus.

Personalized Customer Experience through Big Data

Big Data provides new opportunities for analyzing guest behavior and creating a more personalized experience. By processing large data volumes, establishments can offer clients special deals that consider their preferences and order history. McKinsey research shows that personalized offers can increase customer loyalty by 10-15%, a significant factor in business growth.

Cloud Kitchens and IT Platforms for Food Delivery

The development of cloud kitchens continues to accelerate, as these technologies enable high-volume delivery orders without the need for in-house seating. Specialized IT platforms for delivery management optimize kitchen workflows, process real-time orders, and monitor logistics. This approach reduces costs and speeds up order processing, especially important in large cities.

Contactless Service and Digital Menus

Contactless solutions like QR menus and smartphone payments have become a norm for many businesses, especially post-pandemic. This trend continues in 2024 as guests increasingly value fast and secure service. According to KPMG, over 70% of customers prefer establishments that offer digital ordering and payment options.

The trends of 2024 suggest that technological innovations in HoReCa aim at increasing efficiency, optimizing processes, and enhancing the customer experience. Investing in IT solutions has become a crucial factor for competitiveness and growth in today’s environment.

You can order a mobile app for HoReCa from QB Tools. This is an ideal solution for your restaurant, casual café, sushi bar, or pizzeria to manage delivery services and loyalty programs for guests. Go to the link https://qbtools.com.ua/ and order your application.