Website Design Trends for HoReCa 2024-2025: Functionality, Emotions, and Technology

Website design in the HoReCa sector (hotels, restaurants, cafes) plays a key role in forming a first impression and attracting customers. In 2024-2025, web design trends in HoReCa will be oriented toward creating emotional experiences, implementing modern technologies, and emphasizing convenience. Let’s take a look at the key trends.

1. Minimalism and focus on visual content
Minimalism continues to be relevant, especially in website design. Simple and clean layouts with a focus on visual content — photos, videos, and animations — help create an attractive and easy-to-understand structure. Large photographs of interiors, dishes, or unique services offered by the establishment can convey the atmosphere and inspire the desire to visit. Visual content should also be high-quality, as it influences brand perception. As UX/UI expert James Donald states, "a HoReCa website should sell not the service, but the atmosphere."

2. Personalization and interactivity
Personalization is key to successful online interaction with customers. Using dynamic content that adapts to user preferences creates a personalized experience for each visitor. For example, website offers may change depending on the time of day or the user's location. Research from Accenture shows that 91% of consumers prefer brands that offer personalized experiences. Interactive elements like live chats, 3D room tours, or virtual restaurant tours help retain user attention and make the booking process more enjoyable.

3. Mobile optimization and loading speed
With mobile traffic on the rise (according to Statista, more than 50% of users visit HoReCa websites from mobile devices), mobile optimization is becoming mandatory. Website design must be responsive to ensure a flawless user experience on all devices. Additionally, the site must load as quickly as possible — Google research shows that 53% of users leave a website if it takes longer than three seconds to load. This makes the use of lightweight elements and proper image optimization a priority.

4. Sustainability and conscious consumption
In 2024-2025, attention to sustainability and conscious consumption will become even more significant. HoReCa websites should reflect the establishment's values by showcasing sustainable practices such as using local products, reducing waste, and supporting sustainable tourism. For example, incorporating interactive maps showing local farmers from whom products are sourced or sections dedicated to the hotel's environmental initiatives. As Hospitality Net notes, more than 70% of travelers prefer establishments that support sustainable development.

5. AI integration and voice assistants
Artificial intelligence (AI) technologies are gradually entering the HoReCa sector. AI assistants are becoming popular on websites, helping users find the information they need, book tables or rooms, and offering menu recommendations. Voice assistants and chatbots can respond to inquiries 24/7, improving customer interactions and speeding up service. According to McKinsey, the implementation of AI technologies in HoReCa will increase customer loyalty by 15-20%.

6. Social proof and reviews
Customer reviews and social proof play a significant role in decision-making when choosing an establishment. In 2024-2025, HoReCa websites will integrate more sophisticated and engaging review formats, including video reviews and real guest stories. This not only builds trust but also makes the content more vibrant and emotionally engaging. According to BrightLocal, 87% of users trust online reviews as much as personal recommendations from friends.

Conclusion
Website design trends for HoReCa in 2024-2025 will focus on creating an emotional connection with users, implementing modern technologies, and supporting sustainable development. Personalization, interactive elements, and mobile optimization are becoming key components of a successful website capable of attracting and retaining customers in the digital era.