SEO promotion of a delivery website: how to get customers from Google

SEO promotion of a delivery website means that when someone searches Google for “food delivery London”, “pizza delivery near me”, “pharmacy delivery”, or “flower delivery today” they land directly on your site — not your competitors’. According to SimilarWeb and Statista data for 2025, more than 70 % of all delivery orders (food, medicine, flowers, groceries, and everyday goods) now come from organic Google search. If your site is not in the TOP-10, you are losing up to 90 % of potential customers every single day. This is the complete, up-to-date delivery website SEO guide for 2025 — from keyword research to local SEO, conversion optimization, and scaling.

Why SEO is the #1 customer acquisition channel for delivery services in 2025

Organic traffic from Google consists of the warmest leads: people who are already ready to order “food delivery now” or “medicine delivery to my door”.

• Average order value from SEO is 30–50 % higher than from paid ads
• Customer acquisition cost after reaching the TOP = $0
• The effect compounds for years (positions hold even without budget)
• In 2025 Google pushes local results and Google Maps even harder
• Users trust organic results 8.5× more than paid ads

1. Keyword research for delivery websites: what queries to collect in 2025

For a delivery website you need four main groups of keywords:

• High-frequency (HF): “food delivery London”, “pizza delivery”, “medicine delivery”
• Mid-frequency (MF): “sushi delivery Soho”, “burger delivery Manchester city centre”
• Low-frequency (LF) — the most converting: “Philadelphia roll delivery Croydon discount”, “40 cm pizza delivery Leeds cheap”
• Local + Near Me: “food delivery near me”, “pharmacy delivery now”, “flower delivery today London”

How to collect keywords in 2025:

• Google Keyword Planner (free) + Ahrefs / Semrush / Serpstat
• Analyse competitors already ranking in the TOP-10 in your city
• Google Search Console → Performance → expand queries that already have impressions
• Google autosuggest, “People also ask”, related searches

2. Technical SEO: must-check items

Page speed is critical for delivery sites:

• Core Web Vitals 2025: LCP < 2.5 s, CLS < 0.1, INP < 200 ms
• 100 % Mobile-First responsiveness (Google indexes mobile version only)
• HTTPS, image compression, WebP format, lazy loading
• Clean URL structure: site.com/london/sushi-delivery, site.com/manchester/pizza-delivery

3. On-page optimization of product and category pages

Every page must be a dedicated landing page for a specific query. Title (55–60 characters): Sushi Delivery London – Order Sushi in 30 min from £12 | Brand H1: Sushi Delivery London from 30 minutes Meta Description (up to 160 characters): Order sushi delivery across London. Free delivery from £40 ☛ November 2025 promotions and discounts!

On each page you must have:

• Unique high-quality photos of dishes/products
• Prices, weight, ingredients, calories
• Big “Order in 1 click” button
• Reviews block with real customer photos
• FAQ with Schema.org markup (stars in SERP)
• Countdown timer for promotions and free-delivery threshold

4. Local SEO: how to rank in Google Maps and “near me” results

95 % of delivery searches are “near me” or “now”.

• Fill Google Business Profile 100 % (photos of interior, dishes, team)
• Add fresh photos and posts weekly
• Collect 7–15 reviews per week (with photos = even better)
• NAP (Name, Address, Phone) must be identical everywhere
• Submit to local directories: Yelp, Yell, Apple Maps, 2GIS equivalents

5. Content marketing that actually brings orders

Create a “Blog” or “Useful info” section:

• “Top 20 Best Sushi Rolls in London 2025”
• “How to Choose the Perfect Pizza: Sizes, Dough, Toppings”
• “Medicine Delivery in London: What You Can and Cannot Order”
• “Sushi Delivery Deals December 2025”
• “Best Pizza Chains in Manchester – 2025 Ranking”

Every article = new entry point for organic traffic + additional sales.

6. Off-page SEO and brand mentions in 2025

Where to get backlinks:

• Partnerships with Uber Eats, Deliveroo, Just Eat
• Delivery aggregators and local catalogs
• Guest posts on food blogs and city portals
• Sponsorship of local festivals and events
• Crowd-marketing on forums and review sites

7. Analytics and continuous improvement

Connect mandatory tools:

• Google Analytics 4 + Looker Studio
• Google Search Console
• Call tracking (CallRail, WhatConverts)
• Heatmaps (Hotjar, Microsoft Clarity)

Track key metrics:

• Which queries bring the most orders
• Average order value from organic traffic
• Conversion by district, day of week, and time of day

Realistic timeline for results in 2025

• 1–3 months — first positions for low-frequency queries
• 4–6 months — TOP-10 for mid-frequency
• 6–12 months — stable TOP-3 for high-frequency

SEO for delivery website is a long-term investment that pays back 5–15×. Start with a technical audit and keyword research today — and within 90 days you’ll get your first customers from Google without spending a penny on ads!

Take a step closer to the future today by ordering a mobile app for HoReCa from QB Tools. It’s the perfect solution for your restaurant, casual café, sushi bar, or pizzeria to organize food delivery and implement a loyalty system for guests. Visit https://qbtools.com.ua to order your app.