Why your own delivery website is better than aggregators for your establishment

In 2025, food delivery has become a cornerstone of the restaurant industry, with delivery aggregators like Glovo, Uber Eats, and Bolt Food dominating the market. However, for restaurants, cafes, and other establishments, creating a custom delivery website is a strategic move that offers greater brand control, customer management, and profit retention. This article explores why a custom delivery website outperforms aggregators, how it drives business growth, and how to optimize it for organic traffic.

Why Delivery Matters for Businesses in 2025

Analysts predict the food delivery market will reach $200 billion in 2025, with 70% of orders placed via mobile platforms. While delivery aggregators simplify customer access, their high commissions (20–35%) and limited brand control push businesses to seek alternatives. A custom delivery website offers:

• Increased profits: Avoid aggregator fees.
• Improved customer experience: Personalized interfaces and direct interaction.
• Stronger branding: Stand out among competitors.
• Data collection: Analytics for marketing optimization.

Let’s explore the key advantages of a custom delivery website over aggregators.

1. Brand Control

Brand control is a primary reason establishments choose a custom delivery website. Aggregators list your business alongside competitors, making it hard to stand out.

Branding Benefits

• Unique design: A custom website allows a UI/UX that reflects your establishment’s style (colors, logo, fonts).
• Direct interaction: Customers associate orders with your brand, not the aggregator.
• Personalized promotions: Offer discounts or specials that highlight your brand.

How to Implement?

• Use platforms like Shopify or WooCommerce to build a website with a menu catalog and ordering system.
• Add SEO-optimized dish descriptions with keywords like "pizza delivery New York" or "order sushi online".
• Integrate AR features for viewing dishes in augmented reality.

2. Direct Customer Management

Customer management through a custom delivery website enables long-term relationships, unlike aggregators, where customer data belongs to the platform.

Benefits

• Direct access to customers: Collect emails, phone numbers, and preferences for personalized marketing.
• Loyalty programs: Offer discounts, bonuses, or gifts for repeat customers.
• Push notifications: Remind customers about promotions or new dishes via the website or app.

How to Implement?

• Integrate CRM systems like HubSpot or Salesforce for customer data management.
• Use Google Analytics or Mixpanel to analyze user behavior.
• Add support chats (e.g., Intercom) for quick issue resolution.

3. Profit Retention

Delivery aggregators charge high commissions (20–35% per order), significantly reducing margins. A custom delivery website lets you keep all profits.

Benefits

• Commission savings: Avoid aggregator fees, critical for small businesses.
• Pricing flexibility: Set your own prices and discounts without platform restrictions.
• Additional revenue: Sell complementary products or offer premium services (e.g., express delivery).

How to Implement?

• Integrate payment systems like Stripe, PayPal, Apple Pay, or Google Pay for seamless transactions.
• Set up revenue analytics via Shopify Analytics or WooCommerce Reports.
• Optimize the website for fast loading using CDN and WebP image formats.

4. SEO and Marketing Flexibility

A custom delivery website offers full control over SEO and marketing strategies, unlike aggregators, where you’re limited by their algorithms.

Benefits

• SEO optimization: Use keywords like "food delivery", "order food online" to attract organic traffic.
• Content marketing: Add a blog with recipes or restaurant news to boost visibility.
• Social media: Integrate sharing buttons for Instagram, Facebook, or TikTok.

How to Implement?

• Use Google Keyword Planner or Ahrefs for keyword research.
• Create SEO-optimized pages for each dish or category.
• Add Google My Business for local search (e.g., "restaurants near me").

5. Flexibility and Scalability

A custom delivery website allows you to tailor functionality to your business needs, unlike the rigid templates of aggregators.

Benefits

• New features: Add table reservations, loyalty programs, or analytics.
• Scalability: Easily expand the website for new markets or franchises.
• Technology integration: Use AI for recommendations or AR for interactive experiences.

How to Implement?

• Use platforms like WordPress with WooCommerce or Shopify for flexibility.
• Add APIs for integration with POS systems (e.g., Square) or logistics platforms.
• Set up cloud storage for fast website performance.

Trends for Delivery Websites in 2025

• Artificial intelligence: AI for personalized dish recommendations.
• Augmented reality: AR for previewing dishes before ordering.
• Voice interfaces: 38% of users use voice commands for orders.
• Security: Biometric authentication and data encryption for transaction safety.

Tips for Building Your Own Delivery Website

1. Define needs: Identify key features for your restaurant or cafe.
2. Choose a platform: Shopify, WooCommerce, or Wix for a quick start.
3. SEO optimization: Use keywords like "food delivery" or "order food online".
4. Test UX: Ensure the menu and payment are user-friendly across devices.
5. Invest in marketing: Use Google Ads and social media for promotion.

A custom delivery website offers restaurants and cafes significant advantages over aggregators through brand control, customer management, and profit retention. In 2025, as competition in food delivery grows, a custom website enables a unique user experience and attracts customers via SEO and marketing. Use platforms like Shopify or WooCommerce to launch and optimize your website for your business.

Invest in a custom delivery website to boost profits, strengthen your brand, and ensure long-term growth for your establishment.

Take a step closer to the future today by ordering a mobile app for HoReCa from QB Tools. It’s the perfect solution for your restaurant, casual café, sushi bar, or pizzeria to organize food delivery and implement a loyalty system for guests. Visit https://qbtools.com.ua to order your app.