Mobile App for Order Management in HoReCa: Benefits and Capabilities

An app for order management in the HoReCa (Hotels, Restaurants, Cafés) sector is not just a tool for workflow automation but a crucial element in improving customer interactions. It enables waitstaff to quickly and accurately take orders, optimizes processes, and enhances service quality.

1. Speed and Accuracy of Orders

The app ensures instant order transmission to the kitchen, minimizing errors due to human factors. Research by McKinsey shows that automating such processes reduces order errors by 20-30%, directly boosting customer satisfaction.

2. Efficient Time Management

The app helps waitstaff serve customers faster and gives managers better control over processes. This is especially valuable during peak times when consistency and speed are critical. Restaurant management expert Danny Meyer notes that order automation technology increases venue capacity, which in turn boosts revenue.

3. Improved Communication Between Kitchen and Service Staff

Thanks to the app, front-of-house and kitchen staff remain in constant contact. Orders are sent directly to the kitchen, reducing customer wait times. According to Harvard Business Review data, reducing order processing time increases customer loyalty by 15-20%.

4. Personalized Service for Faster, More Accurate Orders

An order management app allows staff to quickly process orders and fosters a more personalized service approach. Employees can swiftly access regular customers' preferences, such as favorite dishes or special dietary requirements, enabling faster, more accurate service.
Additionally, the app allows waitstaff to add comments to each order, such as specific dish preparation requests or dietary restrictions. This reduces misunderstandings and improves service quality. Research by Square indicates that customizing the menu to meet customer needs through an order app increases satisfaction by 30%, thereby enhancing loyalty.

5. Cost Reduction

Automating the order-taking process helps save on printed materials and reduces the time required to process orders, lowering operational costs and freeing up resources for other key areas, such as improving food quality and service.

6. Data Analysis and Service Improvement

The app collects data on dish popularity, order processing times, and customer satisfaction. This data allows managers to optimize the menu, analyze staff performance, and improve processes. According to Bain & Company research, restaurants that use data to make decisions have 5-10% higher profits than competitors.

A mobile order management app for HoReCa enhances efficiency, reduces errors, and helps create a comfortable experience for customers. In a world where customer orientation is a priority, such solutions provide a significant competitive advantage.

You can order a mobile app for HoReCa from QB Tools. This is an ideal solution for your restaurant, casual café, sushi bar, or pizzeria to manage delivery services and loyalty programs for guests.