How a mobile app increases the average customer check

A mobile app is a powerful tool for boosting average order value (AOV) in e-commerce, retail, and HoReCa. Harvard Business Review states personalized recommendations increase AOV by 25–40%, and push notifications by 80%. A mobile app leverages AI, gamification, fast checkout, and loyalty programs to encourage bigger purchases. This article covers 7 strategies to raise AOV via a mobile app and how to drive organic traffic through ASO.

Why a Mobile App Effectively Increases Average Order Value?

A mobile app shortens the purchase journey, offers personalization, and triggers impulse buys. App users spend 30% more than website visitors. Key AOV growth drivers:

• Personalization: AI recommendations based on behavior.
• Push notifications: Promotions, cart reminders.
• One-click checkout: Apple Pay, Google Pay.
• Loyalty programs: Points, discounts.
• Gamification: Badges, levels, rewards.

ASO Tip: Use keywords like "mobile app AOV", "increase average order", "personalization e-commerce" in App Store and Google Play descriptions for organic traffic.

1. AI Recommendations: Tailored Offers

AI recommendations in a mobile app boost AOV by 25–35%.

Benefits

• "Frequently bought together": Add-ons.
• Browse history: Relevant suggestions.
• Dynamic blocks: Real-time content.

How to Implement?

• Integrate TensorFlow or AWS Personalize.
• Use Google Analytics for behavior tracking.
• Run A/B tests on recommendations.

2. Push Notifications: Triggering Extra Purchases

Push notifications in a mobile app raise AOV by 40–80%.

Benefits

• Cart abandonment: “You forgot something!”
• Personalized discounts: “10% off just for you”
• Countdown timers: “2 hours left!”

How to Implement?

• Use OneSignal or Firebase Cloud Messaging.
• Segment users via RFM analysis.
• Test timing (evening — +30% conversion).

3. One-Click Checkout & Saved Data

One-click checkout in a mobile app reduces abandonment by 70%, lifting AOV.

Benefits

• Apple Pay, Google Pay: Instant payment.
• Saved cards: No re-entry.
• Auto-fill address: Fast delivery.

How to Implement?

• Integrate Stripe or PayPal.
• Add biometrics (Face ID, Touch ID).
• Use Realm for local storage.

4. In-App Loyalty Programs

Loyalty programs in a mobile app increase AOV by 20–30%.

Benefits

• Points for purchases: 1 point = $1.
• Tiered loyalty: VIP discounts.
• Referral program: “Invite a friend — get $10”.

How to Implement?

• Integrate Yotpo or Smile.io.
• Send push alerts about rewards.
• Add gamification (progress bar).

5. Gamification: The Game That Sells

Gamification in a mobile app drives impulse buys, raising AOV by 15–25%.

Benefits

• Spin the wheel: Discount or gift.
• Daily challenges: “Spend $50 — get bonus”.
• Badges & levels: Status motivates.

How to Implement?

• Use Firebase for game logic.
• Add animations via Lottie.
• Reward repeat purchases.

6. Dynamic Discounts & Upselling

Dynamic discounts in a mobile app lift AOV by 30%.

Benefits

• "Buy 2, get 3rd free"
• Tiered discounts: More items = bigger save.
• Upsell: “Upgrade to premium +20%”

How to Implement?

• Set cart rules via Firebase Rules.
• Use ML for predictions.
• Test CTR of offers.

7. Analytics: Tracking & Optimizing AOV

Analytics in a mobile app enables continuous AOV improvement.

Benefits

• Sales funnel: Where users drop off.
• Heatmaps: What grabs attention.
• Cohort analysis: New vs returning behavior.

How to Implement?

• Use Mixpanel or Amplitude.
• Integrate Hotjar for heatmaps.
• Build AOV dashboards.

Trends to Boost AOV

• AI chats: Real-time offers.
• AR try-on: Fewer returns, more buys.
• Voice shopping: “Add to cart via voice”.
• Social shopping: Buy in community.

Implementation Tips

1. Launch MVP: Core features in 4–6 weeks.
2. Add AI: Start simple.
3. Test push: Find best time.
4. Optimize ASO: Drive organic traffic.
5. Track AOV: Improve monthly.

A mobile app is key to raising average order value. Use personalization, push, loyalty, and analytics to make customers spend more — and return often!

Take a step closer to the future today by ordering a mobile app for HoReCa from QB Tools. It’s the perfect solution for your restaurant, casual café, sushi bar, or pizzeria to organize food delivery and implement a loyalty system for guests. Visit https://qbtools.com.ua to order your app.